Our Corporate Marketing team works across multiple brands to attract new patients, support our medical liaison team, and nurture current patients through a variety of content, campaigns, and events. City Fertility is seeking a multi-skilled, omni channel Marketing Specialist to join our Corporate Marketing team where you will take ownership, across one or more of our brands.

About Us:

City Fertility is a leading provider in the Fertility/IVF Services market in Australasia, renowned for our commitment to excellence in patient care. With a legacy of pioneering fertility treatments, our clinics are equipped with an extensive and highly regarded network of clinicians and specialists. We take pride in offering a comprehensive range of specialist fertility services to individuals and couples across Australia.

Our mission extends beyond medical expertise; we understand that our patients’ journeys are multi-faceted. City Fertility places a strong emphasis on creating a compassionate and supportive environment. We believe that a successful patient journey involves not only exceptional medical care but also the dedication of proactive and patient-focused administrators.

Your Role:

As a Marketing Specialist working from our head office in Brisbane you will:

• Brand Management: Develop and maintain a deep understanding of our brands, ensuring consistency in messaging, visual identity, and positioning across all channels.
• Marketing Campaigns: Plan, execute, and optimise marketing campaigns across various channels, including digital, social media, email and traditional channels to drive patient acquisition and retention.
• Content Creation: Generate compelling and informative content, including blog posts, articles, videos, webinars, podcasts and social media updates, to engage and educate our target audience.
• Public Relations: work with the PR agency to build and maintain relationships with media outlets, to secure positive press coverage.
• Website Management: Oversee website content, ensuring it is up-to-date, user-friendly, and optimised for search engines (SEO) and conversion.
• CRM Expertise: Implement and optimise Customer Relationship Management (CRM) strategies to improve patient engagement, nurture leads, and enhance the patient experience.
• Data Analysis: Analyse marketing performance data, track KPIs, and use insights to refine marketing strategies and tactics, with a focus on increasing the number of enquiries and conversion rates.
• Acquisition Strategies: Develop and execute innovative acquisition strategies to drive more enquiries, improve lead quality, and enhance the conversion process for potential patients.
• Event Planning: Assist with the promotion of events, seminars, webinars, and programs to educate the community about fertility issues and our clinic's services.

This dynamic role requires a creative and analytical thinker who can oversee marketing campaigns, content creation, public relations, and more. You will have the opportunity to make a meaningful impact by raising awareness of our fertility services, helping individuals and couples navigate their fertility journey, and improving CRM to increase the number of enquiries and conversions.

Qualifications and skills we value:

We are looking for someone who is enthusiastic, a problem solver, with a passion to learn and develop their marketing skillset. Ideally, you will bring the following to the role:

• Dedicated Experience: Intermediate experience in Marketing.
• Tech Proficiency: Intermediate knowledge of marketing analytics and advertising tools.
• Industry Know-How: Intermediate knowledge of SEO/SEM, social media, and display advertising.
• Communication Mastery: Highly effective verbal and oral communication and interpersonal skills.
• Precision Matters: Exceptional accuracy and attention to detail.
• Analytical Prowess: Proficient in problem-solving, critical thinking, decision-making.
• Time Management: Demonstrated excellent time management.

Diverse Perspectives Welcome!

At City Fertility, we’re cultivating a diverse and inclusive workplace that thrives on innovation. Meeting every single requirement? Not necessary. We encourage you to apply if you’re drawn to this role, even if your past experiences don’t perfectly align with the skills we’ve outlined.

Our team operates in an autonomous environment, where we celebrate innovation. Embrace your strengths, as we value everyone’s unique contribution. We offer flexibility and a comprehensive benefits package within a supportive team-based culture. If you have any specific needs or requirements, feel free to discuss them with us; and we’ll try our best to accommodate your requests.